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From the word itself an autoresponder is a service that you can set to automate response for new people that subscribed to what you offer. It is also a service that stores lists of names, emails and other user inputs into a database. Autoresponders are a must for online marketers nowadays. They always say that “The Money is in the List”, which is most of the time true.

Online marketers uses autoresponders to promote their products to a targeted group of people within their list that share a common interest. Statistics say that 70% of the people that visit your site for the first time will not buy the product even though they are interested. That is why most online marketers offer free gifts, tips, videos and other stuff in exchange for their name and email. Once they get the name and email, it will be added to their list into the database.

Same people that will opt in on the same form most likely share a common interest and these are the people who online marketers send broadcasts to, to sell or promote stuff within the area of interest of their audiences.